Lead
A Senior Leader, Without the Full-Time Hire
Senior marketing leadership, embedded in your team. Best when you need someone to lead it, not just advise.
90 days to start, then month to month. Up to 20 hours per week. 30-day notice. A small number of clients at a time.
Fixed fee, set after a short call so you only pay for the scope you need.
Is This You?
-
You’re busy with marketing, but no one senior owns where it’s going.
-
You have a small team or a few partners who need direction.
-
You’re between marketing leaders, or not ready to hire one full time.
-
You’ve tried agencies, and they never really understood the business.
How It Compares
| Full-Time Hire | Agency | Fractional Leader | |
|---|---|---|---|
| Senior Strategic Leadership | Yes | Varies by team | Yes |
| Works Inside Your Team | Yes | No | Yes |
| Starts in Weeks, Not Months | No | Yes | Yes |
| Flexes as Your Needs Change | No | By contract | Yes |
What’s Included
- Strategy
- Messaging and story
- Content leadership
- Team and partners
- Clear reporting
- Marketing strategy and priorities tied to your growth goals
- Messaging and the Company Story, kept consistent everywhere
- Content leadership, including the leader voice series
- Direction for your team and partners: website, video, CRM, paid media
- Clear reporting on what’s working and what we’re changing
- A seat at the leadership table
-
Partners When You Need Them
When the work needs specialists, we bring in trusted partners and direct them ourselves, for less than you’d pay an agency. You get one point of accountability instead of several vendors to manage.
-
What It Isn’t
It isn’t an agency retainer, and it isn’t sales management. If we find friction in pricing, product or sales, we’ll tell you and point you to who can fix it. Availability: We work with a small number of clients at a time, so every client gets real senior attention.