# Straightaway Marketing

> Straightaway Marketing is an independent marketing strategy and leadership firm for owners, founders, CEOs and executives whose marketing looks busy but whose growth isn't. We find and remove friction: the unnecessary effort, confusion or uncertainty that keeps a customer from moving forward with a business.

We look for friction in five places: Find you, Understand you, Trust you, Choose you and Stay with you. There are three ways to work with us: the Friction Audit (Pinpoint), Projects (Remove) and Fractional leadership (Lead). Our scope is marketing and messaging friction; when we find friction in pricing, product or sales, we say so and point to who can fix it. The single next step for any engagement is a Let's Talk call or the contact form.

## Services

- [The Friction Audit](https://www.straightawaymarketing.com/friction-audit): See the business the way a new customer does and find where buyers get stuck and what to fix first. Snapshot 2–4 weeks, Complete 4–6 weeks; part of the fee is credited toward what comes next.
- [Projects](https://www.straightawaymarketing.com/projects): Fixed-scope projects that remove one known source of friction: foundational messaging, the Company Story, website refresh, search and AI visibility, leader voice content series, sales materials, product launch, and customer marketing and advocacy.
- [Fractional Leadership](https://www.straightawaymarketing.com/fractional): Senior marketing leadership embedded in the team, without a full-time hire. 90 days to start, then month to month; up to 20 hours per week; 30-day notice.

## About

- [How We Think](https://www.straightawaymarketing.com/how-we-think): A founder's note from Josh Margulies on why great marketing is measured by how easy it makes the customer journey, not by how much it does, and the five places friction shows up.
- [Home](https://www.straightawaymarketing.com/): Friction defined, the gap between what a company knows and what a new customer sees, the five places, and the three ways to work with us.

## Contact

- [Let's Talk](https://www.straightawaymarketing.com/lets-talk): Contact form to start a conversation about where the business is stuck.

## Optional

- [Privacy](https://www.straightawaymarketing.com/privacy): What the contact form collects and how it is used.
- [Terms of Use](https://www.straightawaymarketing.com/terms-of-use): The terms for using the website.